Spot the real business
Three are made up. One is real.
Every round, one of these is a real UK business, started by someone who noticed a problem. Can you tell which?
Round 1 of 90 right
Which one is real?
0out of 9
Real life is stranger than anything made up. That's the point.
Every real business here started with someone who noticed a problem, often from their own life, and built something people pay for. That's what the Everyday Founders programme helps you do.
The real ones you met
- London Christmas Tree RentalRent a living Christmas tree, then send it back in January. Visit
- BorrowMyDoggyAn app that lets you borrow a neighbour's dog for walks. Visit
- SeatfrogAn app where you bid in an auction to upgrade your train seat. Visit
- ShiplyLorry drivers bid to carry your sofa in their empty space. Visit
- JustParkAn app that lets you rent out your empty driveway to strangers. Visit
- OlioAn app for giving your leftover food to neighbours. Visit
- SpeechyA team that writes your wedding speech for you. Visit
- TrustedHousesittersLive in a stranger's home for free, as long as you look after their pets. Visit
- Stay NimbleCareer coaching you can stash for later, like the emergency biscuit in your desk drawer. Visit
One round is us, Stay Nimble, because we couldn't resist. The other real businesses were checked on 10 October 2026 against their own websites, Companies House or the charity register, and independent press. They're named for fun and aren't connected to Everyday. The made-up ones were invented for this game. If one of them turns out to exist, we'd love to hear about it.